Tampa Home Photos
— Website
A clean, conversion-focused marketing website built from scratch for a Tampa Bay real estate photography business. Designed for speed, built for local search, and engineered to turn first-time visitors into booked clients.
- Fully custom HTML/CSS/JS — no templates, no page builders
- Migrated off WordPress/WP Engine to a fully self-owned Cloudflare Workers deploy
- 6 consolidated county-level landing pages, replacing dozens of near-duplicate city pages
- 3-step interactive pricing calculator with real, current pricing
- Full JSON-LD schema markup sitewide
- Open Graph and Twitter Card meta for every page
- 50-rule 301 redirect map preserving existing search rankings
- Structured sitemap.xml, robots.txt, and IndexNow for instant re-indexing
- Security headers, CSP, and geo-blocking against spam/abuse traffic
- GA4 event tracking on all key conversion actions
- 99–100 PageSpeed on mobile, 100 on desktop, across every page
- Ahrefs Health Score: 100, zero errors, zero warnings
- Both lead forms fixed — old site was silently discarding submissions
- Bing verified, sitemap submitted, IndexNow live
- Fully owned infrastructure — client's own Cloudflare, GitHub, and DNS
- Replaced a ~$550/mo agency retainer with a one-time build
- ✗Page-builder based, locked into agency's WP Engine account
- ✗Content not meaningfully updated since 2023
- ✗Outdated pricing shown on site
- ✗Two lead forms silently discarding submissions
- ✗No sitemap discipline, no redirect map, inconsistent schema
- ✗Dozens of near-duplicate city pages
- ✗No security headers found
- ✗No event tracking confirmed
- ✗No spam/abuse protection
- ✗~$550/month retainer, ~$45,650 over 83 months
- ✓Fully custom-coded, fully owned — client's own Cloudflare, GitHub, DNS
- ✓Content rewritten and current throughout
- ✓Real, current pricing via interactive calculator
- ✓Both lead forms tested and delivering
- ✓Full sitemap, 50-rule redirect map, sitewide schema
- ✓Consolidated into 6 clean county pages
- ✓CSP, security headers, proper favicon
- ✓GA4 events confirmed firing on all key actions
- ✓Geo-blocking active against abuse traffic
- ✓One-time build, no recurring agency fee
Note: the old site wasn't given a formal PageSpeed or Ahrefs audit before migration — everything listed above is something we directly found and confirmed, not an exhaustive benchmark.

